American Consumers Cope with Economy Through a Do-It-Yourself Mindset

After decades of extravagent spending, 2009 became the year many American consumers finally began to confront their fundamentally changed financial circumstances and sought to empower themselves by asserting more control over their lives. One increasingly popular strategy to survive the recession was to adopt a do-it-yourself (DIY) mindset, according to a study conducted by Packaged Facts in May 2009. "Research shows that there are 58 million DIY food gardeners, 67 million Americans who change their own motor oil, and 36 million women who color their hair at home, said Tatjana Meerman of Packaged Facts.

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  Value Meals Gaining Popularity in Lieu of Kids' Meals

It appears today's kids are no longer won over by a toy nestled between their chicken nuggets and fries, or with the kids' menu, according to The NPD Group. According to NPD's Consumer Reports on Eating Share Trends amond kids under 13, orders for kid's meals that include a toy were down 11% and orders from kids menus were down four percent. "Just as adults have moved to greater use of deals and value menus, there continues to be a shift in the way kids are order at restaurants, or in many cases, how their parents are ordering for them," said Bonnie Riggs of NPD.

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